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Books and literature

In the following you will find selected book and literature recommmendations on the topics
Online surveys in general, Online market research, Employee surveys / Employee satisfaction, 360 degree assessment / Analysis, Customer survey / Customer satisfaction, Quality management surveys, psychological and sociological surveys.

Market research

Marketing Research
Joshua Grossnickle, Oliver Raskin

Date of publication: 2001, Publisher: McGraw-Hill Education, ISBN: 0071361146

Marketing Research
Carl McDaniel

Date of publication: 2005, Publisher: John Wiley & Sons, ISBN: 0471684767

Market Research
Paul Hague, Nick Hague, Carol-Ann Morgan

Date of publication: 2004, Publisher: Kogan Page, ISBN: 0749441801

Market Research
Peter Jackson, Paul Hague

Date of publication: 2002, Publisher: Kogan Page, ISBN: 0749437308

Internet Market Research
Rob Monster, Raymond Pettit

Date of publication: 2003, Publisher: John Wiley & Sons (Asia) Pte Ltd, ISBN: 0470820640

Qualitative Market Research
Hy Mariampolski

Date of publication: 2001, Publisher: Sage Publications Ltd, ISBN: 0761969454

Introduction to Online Market Research
Cynthia L. Shamel

Date of publication: 2004, Publisher: South-Western Educational Publishing, ISBN: 0538726849

Market Research
Edward F. McQuarrie

Date of publication: 2005, Publisher: Sage Publications, ISBN: 1412913195

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